Identification de l’offre d’emploi R-413721 Date d’affichage 11/01/2021 Retour aux résultats de recherche Postuler

MBA Marketing Summer Internship

Job Description Summary

Job Description

Why join us?

A career at BD means joining a team that values your perspectives and contributions and that encourages you to bring your authentic self to work. Here our associates fulfill their life’s purpose through the work that we do every day!

MBA Marketing Internship Overview

At BD, MBA Interns drive influence and organizational impact. Projects and assignments tackle real business issues and enable you to accelerate your career through both personal and professional development, while solving some of healthcare’s most compelling problems, and advancing the world of health. As a successful MBA recruit you can have the opportunity to develop rewarding experiences early on in your career that can last a lifetime. The BD MBA Internship program is our primary source for engaging and hiring marketing talent and developing our future leadership pipeline.

BD has an outstanding and exciting culture of open accessibility to senior business and functional leaders across all business units. You, as a BD MBA Intern, will have access to a broad group of business leaders and professionals who can provide insight, feedback and information for your project as needed and requested by your management team. You will develop skills in managing customer relationships by developing rapport with key stakeholders at all levels of the customer organization.

As a MBA Marketing Intern, your responsibilities may span the following areas:

Market Assessment and Strategy Development - Define target markets with high growth opportunities and develop strategies to achieve business objectives. Seek, sense, and analyze market factors including market trends, emerging technologies, business, economy, policy, medicine, disease therapy, demographics that are critical to growth. Develop and implement a process for handling and identifying new business opportunities and drive new business growth through effective management and development of these opportunities.

Market Segmentation and Customer Insights - Identify unmet customer needs, technological innovations, and industrial challenges in a specific product space. Conduct market opportunity assessment to define and evaluate potential business impact of addressing unmet needs. Determine pipeline of opportunities and key measures of success. Collect key customer insights to understand unmet and under-served customer needs of high value and develop recommendations to address product and service gaps as well as deliver improved customer experience.

Strategic Innovation and Product Development - Collect and synthesize relevant market information and provide strategic direction, analytical support and information with regard to customer unmet needs and market trends to guide development activities. Identify and validate world-wide growth opportunities and drive strategy development for selected white space opportunities for BD. This includes providing market assessments, preparing financial projections and providing direction for product development programs; and support business development activities (acquisition analysis, partnership analysis, etc.).

Marketing Communications Leadership - Lead the development of brand and product messaging strategies and establish balanced and differentiated product positioning to elevate awareness and brand preference. Define the most effective marketing communications mix including advertising, sales promotion, public relations, and direct marketing to reach the target audience. Define and execute lead generation programs to drive revenue growth.

Who we are looking for:

  • Rising 2nd year MBA student at time of internship (Anticipated graduation of 2023)
  • Experience or knowledge in the healthcare field is preferred
  • Ability to work the full duration of the 10-12 week internship
  • Some positions may also require a technical degree and/or experience in medical device, pharmaceuticals, or health care
  • Must be legally authorized to work in the United States without restriction as to duration

Employment at BD is contingent upon the Company’s receipt of sufficient proof that you are or will be fully vaccinated against COVID-19.  Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email


Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

USA AZ - Tempe Headquarters, USA CA - San Diego Bldg A&B, USA CA - San Jose, USA IL - Vernon Hills, USA MD - Sparks - 7 Loveton Circle, USA RI - Warwick, USA UT - Salt Lake City

Work Shift


Lieu de l’emploi

Franklin Lakes

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Lieu de l’emploi

Franklin Lakes

Consulter la carte pour connaître ce qui se trouve dans les environs.

à un ami

du Présiden et Chef de la direction

«Nous sommes une entreprise qui vise des résultats concrets et où nos associés s’emploient chaque jour à améliorer les soins de santé. De nombreuses initiatives sont en cours pour faire de BD un leader mondial des technologies médicales.»
Anonyme, Franklin Lakes, NJ


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