Senior Marketing Manager
Job Description Summary
Be part of something bigger!
BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.
Digital Marketing Manager is responsible for BD Veritor’s online brand marketing efforts to ensure our target audiences have a high impact, compelling, and engaging customer/ consumer experience.
As a seasoned digital marketer, you will lead and help execute on the brand’s overall digital marketing strategy, such as managing our online content and development, social media, Customer Relationship Management (CRM) and over digital advertising efforts across consumer, and B2B customers.
Lead and execute the CRM and social strategy for HCPs, consumers, and B2B customers (ie. C-suite employers, events coordinators, and related to hospitality and travel).
Collaborate with brand Associate Directors and wider brand team on overall brand strategy to ensure alignment. Execute with various agency partners and collaborate with MLR (medical, legal, regulatory) teams to ensure contents is consistent with brand guidelines.
Monitor, evaluate, and analyze the social media efforts across all channels to test and ensure the social posts’ content and creative are engaging to our target audiences.
Build, maintain, and analyze digital advertising campaigns to ensure the content is reaching the right audiences within budget at the most opportune times.
Monitor, evaluate, and analyze digital performance dashboards. From traffic analytics to user engagement, you will be responsible for tracking key KPIs to measure ROI of all digital marketing efforts across the BD Veritor portfolio. Advocate to adjust digital/ social changes to strategy and or execution based on key learnings.
Build, maintain, and analyze all digital marketing channels (e.g., website, blogs, and emails) to ensure brand consistency, positive impact, and high user engagement.
Be the main responsible person to lead the monitoring of online reviews and ratings across social / ecommerce platform to ensure all responses are appropriately responded to and tracked for compliance purposes; in conjunction with agency responsible for tracking and responding. Adjust SOP and automated responses throughout the launch year and beyond given learnings. Ensure tie in with the customer support team around complaint handling.
Collaborate efforts with all outside vendors to support digital marketing efforts (e.g., web development, media buying and digital advertising)
Monitor competitor’s digital footprints to keep current with market trends and best practices
Stay on top of the latest developments in digital marketing efforts to identify opportunities and establish best practices
Bachelor’s Degree in Business Marketing
Minimum of 7 years of experience in Marketing; minimum of 5+ years of digital marketing experience
Outstanding communication and technical skills (verbal, written, visual)
Tool Skills: Marketo experience is a plus; experience with ecommerce (ie. Amazon) a plus; AEM web and author experience a plus
Detail-oriented with strong organizational, prioritization, and project management skills
Team player who can also work independently
Ability to thrive in a fast-paced & dynamic environment
Ability to clarify and overcome ambiguity; the flexibility to adapt to change
Nimble and proactive
Industry experience in biotech, pharma, or health tech/digital health is preferred
Employment at BD is contingent upon the Company’s receipt of sufficient proof that you are or will be fully vaccinated against COVID-19. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why join us?
A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life’s purpose through the work that they do every day.
You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.
To learn more about BD visit https://jobs.bd.com/
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
Primary Work LocationUSA NJ - Franklin Lakes
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Approbationdu Présiden et Chef de la direction
«Nous sommes une entreprise qui vise des résultats concrets et où nos associés s’emploient chaque jour à améliorer les soins de santé. De nombreuses initiatives sont en cours pour faire de BD un leader mondial des technologies médicales.»
Anonyme, Franklin Lakes, NJ