Identification de l’offre d’emploi R-415005 Date d’affichage 11/18/2021 Retour aux résultats de recherche Postuler

Communications Manager

Job Description Summary

The Communications Manager for BD-Canada is responsible to develop, implement and monitor results from the integrated marketing and communications plan to advance BD’s brand equity aligned to BD-Canada’s key growth initiatives. This individual will engage in prioritized corporate activities that support our purpose: to advance the world of health. With demonstrated competencies, the successful candidate will evolve and deploy public relations and communication strategies through digital channels, partner with internal and external stakeholders to ensure key objectives are achieved.

Job Description

Be part of something bigger!

BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.

As the communications subject matter expert for the Canadian team, this individual will develop, implement, monitor, and provide strategic guidance for cross functional communication efforts.

This role will:

  • Develop a comprehensive Public Relations plan for brand awareness, demand generation and market impact

  • Elevate the BD brand through social and digital channel expansion, while working with leadership to promote and elevate our customer experience

  • Develop, execute, and promote a Canada digital brand strategy, to include multi-channel marketing and communications strategies, to drive increased key customer engagement and influence a customer-first mindset

  • Elevate web presence and strategic business objectives focusing on the customer experience

  • Provide guidance and consultation to key stakeholders for public relations, and communications excellence

  • Manage and monitor communication budget to demonstrate value.

  • Adopt and leverage the global marketing vision and what it means for strategic marketing and communications, and align the global digital marketing goals to the Canada marketing vision

  • Align and implement global standards, policies and guidelines including those that impact legal regulations, agency management, brand integrity and security in the Canada

  • Drive education and training related to marketing communications, channels, platforms, and the adoption of digital marketing approaches, while seeking continuous improvement opportunities and value-based solutions

  • Ensure the needs and solutions across the BUs in the Canada are fully understood and connected to one cohesive master communications strategy, in sync with North American and global objectives with day-to-day operations of existing digital assets

  • Create a roadmap for the Canada website content, social media, and online advertising campaigns that will increase engagement with top customers

  • Create, maintain, and implement a communications and digital marketing calendar

  • Create and manage a repository of digital, content

  • Evolve associate experience with timely and relevant content aligned focused areas of growth

  • Develop multi-channel feedback systems that capture insights regarding customer behaviours and trends

  • Provide insights by working closely with analytics leader, gathering qualitative and quantitative user feedback via multiple formats

  • Build trusted relationships within customer channels and to be seen as a communication partner

  • Develop and Manage communication strategies and engagement for in market objectives

  • Develop and Maintain Agency and third-party agreements and objectives.

Qualifications of the Ideal Candidate:

  • Bachelor’s degree with emphasis in marketing / marketing communications required; MBA or MS preferred

  • A minimum of 7 years of relevant marketing / marketing communications experience, and 3+ years of relevant digital and social media marketing expertise in a complex commercial organization required.

  • Exceptional communication skills; develop and sustain close working relationships with key stakeholders. Ability to challenge and defend recommendations and the implications of them to all levels of the organization

  • Results oriented; ability to design digital solutions to address business questions and/or challenges; self-motivated and organized to successfully complete high-quality work projects on time; attentive to details

  • Experience establishing and leading in a complex, matrixed B2B / services ecosystem/environment strongly preferred.

  • Manage a high volume of projects simultaneously and maintain high quality deliverable in sometime ambiguous business environments

  • Ability to work across boundaries and partner with various stakeholders to build consensus and achieve business results

  • Intimate understanding of traditional and emerging marketing channels

  • In depth knowledge of digital tactics including SEO, SEM, e-Commerce, programmatic advertising, social media and email marketing required.

  • Comprehensive understanding of digital ecosystems and how desktop, mobile, social, search and other online and offline channels work together in a consumer’s journey is preferred

  • Experience with marketing automation systems required such as Marketo, Showpad, Global Meet, Google Analytics

  • Financial acumen and experience with developing financial models to assess impact of digital strategies

  • Travel requirement varies between 20- 30% depending upon opportunity and complexity.

  • Bilingual French/English a big asset.

  • Healthcare experience is desired

For roles that require associates to visit customer sites or report to work at a BD site, full vaccination against COVID-19 is a condition of employment. Requests for accommodation will be considered pursuant to applicable law.

Why join us?

A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life’s purpose through the work that they do every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.

To learn more about BD visit https://jobs.bd.com/

Great Place to Work® has certified our workplace culture based on your feedback in the Trust Index® survey, and we've just published the news about us on their social media channels. You can check these out here. And if you think your friends and networks would be interested in knowing more about your workplace, sharing these posts is a great way to give them some insight!

Becton Dickinson is an Equal Opportunity Employer. We encourage applications from individuals with a wide range of abilities and provide an accessible candidate experience. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Canadian Human Rights Act, Becton Dickinson will provide accommodations to applicants with disabilities throughout the recruitment, selection and/or assessment process. If selected to participate in the recruitment, selection and/or assessment process, please inform us of any accommodation(s) you require by contacting HR at 1-855-234-3577.

Primary Work Location

CAN Mississauga - Derry Road West

Additional Locations

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Lieu de l’emploi

Derry Road West

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Lieu de l’emploi

Derry Road West

Consulter la carte pour connaître ce qui se trouve dans les environs.

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Approbation
du Présiden et Chef de la direction

«Nous sommes une entreprise qui vise des résultats concrets et où nos associés s’emploient chaque jour à améliorer les soins de santé. De nombreuses initiatives sont en cours pour faire de BD un leader mondial des technologies médicales.»
Anonyme, Franklin Lakes, NJ

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