Job ID R-478965 Date posted 9 de novembre 2023 Apply

Senior Marketing Manager – BD Alaris™ System Connectivity - Hybrid

Job Description Summary

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 


Come join a great team leading the fast-paced infusion delivery and connectivity space at one of the largest medical device companies in the world.

We are looking for a creative, highly motivated marketer who can drive growth in BD Alaris™ connectivity and data platform for the US Region. We need a passionate marketer who can lead the Regional efforts in support of the products and organizational objectives, and deliver business results.

Do you like business strategy? Do you love uncovering reasons why people buy and working on cross-functional team? The marketer who will thrive in this role is comfortable in undefined spaces and doesn’t mind working at both a strategic and tactical level to influence the customer buying process and drive sales.

This role will be responsible for establishing and executing a strategic direction for fast-growing connectivity and data solutions for BD Alaris™ Infusion System franchise. This person will drive business growth as measured by customer adoption, competitive conversions, sales revenue, profitability, and customer satisfaction. He/she will be responsible for developing key insights into market opportunities, creating solutions to commercial barriers, shaping the market, and executing strategies to drive financial performance.

Key responsibilities will include:

In this role you will have deep working knowledge of the BD Alaris™ System connectivity and data platform. Core job responsibilities include:

  • Marketing programs and communications

    • Continuously invest in understanding customer pain points and their strategic objectives and create relevant marketing campaigns and initiatives.

    • Define and execute marketing programs required for demand generation and customer acquisition and retention to support revenue and sales objectives.

    • Develop integrated marketing campaign strategies for assigned product portfolio and coordinate their execution.

    • Identify opportunities to develop support tools/processes that increase sales productivity and effectiveness in the field.

    • Market intelligence – understand and effectively convey the competitive landscape; create competitive strategies, tools, and messaging.

    • Support RFP/RFI content development, demonstrations at tradeshow and safety center activities

  • Go-to-market (GTM)/Product Launches

    • Plan and coordinate the execution of new product launch plans.

    • Define commercialization goals, objectives and success criteria and metrics.

    • Define market segments, personas and differentiating value offer/positioning and messaging.

    • Represent US Region launch readiness in Commercial Excellence Reviews, Portfolio Development Teams, and Marketing Functional meetings.

    • Collaborate with internal teams to ensure that operational requirements are met prior to launch.

  • Marketing Planning and implementation

    • Support the annual marketing planning and Annual Strategic Planning processes for assigned product portfolio; coordinate the development and execution of marketing plans, including where to play and how to win.

    • Monitor and report on effectiveness of marketing strategy execution, by leading the development and tracking relevant metrics and performance indicators.

    • Drive the initiation, planning, deployment, and execution of key projects and programs to ensure the timely completion of marketing deliverables towards the achievement of established marketing strategies.

    • Coordinate development and deployment of HEOR evidence generation activities and customer material to highlight successes and best practices, including testimonials, case studies, videos, and webinars etc.

  • Pricing Strategy

    • Develop pricing programs and optimal pricing strategies appropriate customer segments,

  • Financial

    • Support annual business planning process for your portfolio, including both strategic and tactical financial budgeting.

Key Leadership Qualities include:

  • Self-starter with drive for execution, ability to work independently and maintain focus on key business drivers.

  • Influence others: Intuitively and quickly assess people and situations and act accordingly. Demonstrate strong persuasion and timing skills.

  • Ability to work effectively and collaboratively in a matrix environment.

  • Display strong analytical and strategic thinking and reinforce this behavior in matrix interactions.

  • Demonstrate and promote leadership courage by doing what is right and by always keeping the customer at the center of every decision.

  • Dealing with ambiguity: Demonstrate agility and action orientation when facing change and uncertainty. Effectively manage change and instill confidence.

  • Encourage and promote inclusive and diverse thinking, from both an internal and external view.

  • Excellent communication, interpersonal and persuasion skills


Experience and Education

  • Bachelor’s Degree in science or related field or business. MBA or advanced degree a strong plus.

  • Requires 5-7 years of marketing and/or commercial experience in medical technology, diagnostics, life sciences, or other healthcare field with a consistent track-record of high performance and results.

  • Strong business and financial acumen are desired.

  • Experience in planning, executing, and measuring marketing programs strongly preferred. Background in and knowledge of connectivity and informatics is preferred.

  • Experience working cross-functionally in a matrixed organization is preferred.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. 


Primary Work Location

USA CA - San Diego Bldg A&B

Additional Locations

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture.  We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary offered to a successful candidate is based on experience, education, skills, and actual work location. Salary ranges may vary for Field-based and Remote roles.

Salary Range Information

$131,200.00 - $216,500.00

Working in

San Diego

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Working in

San Diego

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of CEO

"Purpose driven company where associates work every day to make healthcare better. A lot of great initiatives going on to make BD the best MedTech company in the world."
Anonymous, Franklin Lakes, NJ

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