Job Description Summary

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Overview:

Medication Delivery and Vascular Care (MDVC) is a platform within the Medication Delivery Solutions (MDS) business unit with sales revenue exceeding $1.9 billion dollars globally. The Vascular Care business provides support to clinicians and patients who care for and maintain IV lines.

BD PosiFlush and Disinfecting Caps are a key part of the Vascular Care business and are a key growth driver for MDS. These products are an important component of the care and maintenance of vascular access devices and play a critical role for hospitals and patients in preventing infection.  The BD PosiFlush and Disinfecting Caps portfolio includes a broad portfolio of saline and lock solution pre-filled syringes and active/passive disinfecting units that are sold in over 30 countries. 

This Associate Director role is accountable for leading the BD PosiFlush and Disinfecting Caps businesses. They will be responsible for the achievement of key strategic marketing objectives including, but not limited to, building the business globally by upgrading practice to capture the significant headroom, developing competitive plans to grow in existing markets, acting as a marketing lead for driving key new product initiatives, serving as a liaison to regional marketing counterparts and meeting/exceeding global revenue targets. This role will be responsible for directly managing and developing three marketing associates.

Key Responsibilities:

• Provides strategic direction to drive the business.  This includes globally assessing competitive landscape, identifying and leveraging key points of difference based on customer needs and developing strategic plans to drive growth of the business.

• Leads development of education tools, programs, training and budget impact models for upgrading practice globally

• Identifies strategic and tactical marketing opportunities and develops communication programs and executional tools in key core focus markets that will drive share growth. This includes utilizing and activating principles of customer segmentation, targeting, value proposition development and pricing strategy.

• Acts as a liaison to the regions, ensuring marketing plans deliver against the global strategy and drive achievement of revenue targets within the region in order to meet and exceed targets. 

• Responsible for driving key innovation and sustaining projects through development and commercial processes by leading cross functional teams.  Works with teams to ensure timely execution and meeting of key deliverables. Includes working with country/region marketers.  Work includes providing insights and oversight to voice of customer, developing pricing strategies and business cases and leading commercial launch excellence.

• Identify innovation opportunities for the businesses to drive future growth based on market dynamics and unmet customer/clinical needs

• Leads market models to identify and monitor key growth opportunities globally.   Works closely with regions to update and analyze data to identify trends.

• Leads tender management in key regions which involves working with countries and regions to identify upcoming tenders and ensure they align with the platform strategy

• Responsible for Demand Governance to ensure consistent supply and capacity planning.  Serves as key liaison with all regions to deeply understand demand and proactively identify and resolve potential issues.

• Leads long term demand planning through strong collaboration with the regions, supply chain and operations to ensure appropriate representation of the long-term demand needs of the business.

• Manages market research activities to develop fact-based customer insights

• Manage, coach and develop three direct reports

Education/Experience:

• Bachelor’s Degree required.  MBA strongly preferred. 

• Minimum of 8 years of experience in Product and/or Marketing Management in the life sciences industry with a consistent track-record of high performance and results

  • Business experience may include marketing, sales, sales training and business development.

Qualifications:

• Experience in identifying market opportunities, market segmentation, completing competitive analysis, developing pricing strategies, preparing for product launch and commercialization, and developing go to market models and strategies.

• Proven strategic thinking capability including strong customer focus, needs identification and value proposition development. Proven analytical skills with the ability to translate data into actionable marketing and business strategies and plans.

• Experience with innovation process and driving innovation projects/initiatives.

• Ability to use sound, independent reasoning and judgment to establish work priorities and identify ways to optimize project timelines and to mitigate project risks/delays.

• Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities. Proven ability to work in high-paced environment and routinely work on multiple tasks with multiple people while effectively prioritizing.

• Ability to develop comprehensive business cases with detailed financial analysis.

• Action oriented with demonstrated ability to drive results.

• Exhibits effective communication and interpersonal skills and can work internationally with diverse cultures.  Previous experience working with international team members a plus.

• Highly effective interpersonal skills and emotional Intelligence that have resulted in positive relationship building (particularly global), with the ability to work in a matrixed organization and to influence without authority.

• Outstanding written and verbal presentation skills.

• High integrity and ethics and strong fit with BD values.

Job Specific Requirements:

15-20% travel

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. 

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