Job Description Summary

The Product Manager is responsible for managing the portfolio of PI products to maximize growth and profitability on the assigned market, according to regional marketing targets and guidelines. Partners closely with the sales organization to understand customer needs and position BD´s portfolio and capabilities in a credible and differentiated way. Develops implements and maintains "best practices" in product management.

Reporting to the PI Italy Sales and Marketing Manager, the Product Manager will be working and collaborating with a European marketing platform team consisting of regional marketing managers and clinical education managers.

Job Description

Be part of something bigger!

BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.

Our vision for "BDI” at BD

BD Interventional (BDI) focus on leading innovation and life-enhancing devices in the field of surgical, endovascular, urological and critical care interventions aiming at advancing the treatment of high burden diseases and enabling surgical and interventional procedures.

Main responsibilities will include:

• Develops and completes a fact-based country marketing plan for relevant product portfolio including marketing communications strategies and activities, in line with the regional marketing strategy

• Develop and maintain expert market knowledge in terms of quantitative data (e.g. market data, market trends, competitor pricing) and qualitative data (e.g. customer needs, competitor activities, plans, technologies and applications); recommending suitable actions to improve opportunities and minimize potential threats to the business.

• Develops segment-based messaging for assigned portfolio and activates it with the Field Sales team

• Develop promotional material / marketing collateral and tools which will deliver key messages, positioning and reflect brand essence

• Support the Field Sales team with product information and drive product portfolio training initiatives as appropriate

• Collaborate with European Marketing Team to share information and update with market data, product developments and market specific strategic and tactical plans

• Prepares and maintains product specifications and technical documentation for internal and external use

• Handles product related customer requests and complaints

• Provides oversite on omnichannel campaign standards and governance including creative consistency and execution. Collaborate closely with sales and marketing teams to align campaigns with business objectives and integrate digital and traditional marketing efforts.

• Optimize campaigns through data analysis and market insights, adjusting strategies to maximize ROI.

About you

• Master’s or equivalent experience in marketing or business administration is a plus

• Experience in a commercial/marketing role in Pharmaceutical and Medical -Device hospital market (Sales experience required).

• Fluency in Italian and English is a must

• High degree of autonomy: ability to take ownership of tasks and get things done

• Excellent communication and interpersonal skills

• Experience working in a matrix organization, ideally working in a multi-cultural environment

• Dynamic, innovative, engaging and inclusive personality

• Business and financial acumen

• +50% travel (country or region related)

• Shown a keen understanding of Commercial Excellence and experience in driving various initiatives (Omnichannel, Segmentation, CRM).

Additional Qualifications

• Unquestioned integrity and excellent judgment

• Sales and results orientation

• Excellent organizational skills, exceptional subject matter expertise, a high degree of -adaptability and the ability to anticipate and respond to changing priorities

• Solid presentation, communications and influencing skills, proven through all forms of communication

• Strong time management with attention to details

• Cultural savvy: the ability to work effectively in a global environment

• Problem-solving skills, with a fondness for providing solutions to our clients

• Knowledge of digital environment including Office tools

Click on apply if this sounds like you!

Why join us?

A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life’s purpose through the work that they do every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.

Becton, Dickinson and Company is an Equal Opportunity Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, or any other protected status.

To learn more about BD visit https://emea.jobs.bd.com/

Primary Work Location

ITA Milano - Via Enrico Cialdini

Additional Locations

Work Shift