Job Description Summary

As a Segment Product Manager – UK&I Biosciences, your role is to drive a customer and market focused execution of our marketing priorities to help drive sustainable growth for your area of responsibility. This role involves regular customer interaction and collaboration with field-based associates to understand customer needs and behaviors. You will partner closely with BD's omnichannel marketing resources to enhance product visibility, stimulate demand, and ultimately drive sales.

This role is office based (Winnersh) with travel in the field to customers for meetings as per business requirements.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why join us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Our vision for BD Biosciences at BD

BD Biosciences (BDB) is a leading provider of high-quality flow cytometry and single-cell genomics solutions, scientific research and clinical laboratories. Here, we are leading the way by developing the best technologies that have the ability to look closer at the details of cells and diseases.

Main responsibilities will include:

• Be an active member of EMEA Marketing Platform (representing the needs of the UK&I organisation and market) working alongside marketing representatives for other EMEA countries and contributing to the development and implementation of European marketing plans and the associated omnichannel marketing campaigns.
• Work closely with UKI Sales, Applications, and Technical Service teams to incorporate requirements, as well as ensuring successful implementation of associated marketing projects.
• Support the production of Marketing Communications to support campaigns and local commercial activations, work with the UK BD Creative services teams or external third-party agencies as required, develop tools and processes to measure campaign effectiveness and return on marketing spend.
• Coordinate and attend workshops, seminars/webinars/conferences/symposiums, and exhibitions.
• Attend key customer meetings with the Sales/Key Account Managers to provide support, deliver commercial presentations, and gain customer insights.
• Gather information regarding path-to-purchase, product use/applications, training/upskilling needs, and buying patterns.
• Participate in ‘voice of the customer’ surveys and in-market focus groups.
• Gather market intelligence, consolidate and analyse learnings, develop insights that can be used to support market penetration, development and growth of category share.
• Work with the regional marketing team and associated stakeholders (pricing, supply chain, regulatory, legal) to manage product lists, develop and analyse pricing model and associated comms
• Remain current with the latest relevant product developments.
• Assist in dealing with technical product enquiries from customers and internal stakeholders including customer care and sales.

A key overall requirement will be to enhance product visibility, stimulate demand, and ultimately drive sales. This will involve crafting compelling messages, choosing the right mix of marketing channels, and engaging directly with customers to understand needs, reservations and help overcome barriers to adoption of BD Biosciences Life Science Research Solutions.

About you

• Sound background in biological science e.g.Haematology, Immunology or cell biology
• Strong communication and presentation skills
• Ability to effectively communicate product features/ benefits
• Ability to engage both customers and sales force
• Excellent analytical skills
• A customer focused approach and demonstrate enthusiasm to support their product needs
• Proven interpersonal skills to work in a matrix organisation as a team-player
• Previous commercial experience seen as an advantage. e.g. sales, technical applications or marketing
• Marketing or business qualification an advantage
• Knowledge of Industry (Pharma, Biotech, CRO) desirable
• Digital Marketing experience desirable

This role is office based (Winnersh) with travel in the field to customers for meetings as per business requirements.

Click on apply if this sounds like you!

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

To learn more about BD visit: https://bd.com/careers

Required Skills

Optional Skills

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Primary Work Location

GBR Winnersh - Eskdale Road

Additional Locations

Work Shift

GB-SWI Office Staff 0845-1700 (United Kingdom)