Job Description Summary

The Omnichannel Content Management Specialist is responsible for managing the creation, translation and the approval process of marketing assets for BDB EMEA, as well as maintaining the best visibility of those assets on our sales enablement platform (Showpad) as well as internally. This involves supporting the team with approved marketing collaterals, liaising with stakeholders during the copy-approval process, and driving marketing campaigns and digital assets. The role ensures that all materials are accurate, compliant, consistent, translated and aligned with campaign objectives. It involves close collaboration with a variety of stakeholders across commercial and functional teams, including the marketing team, medical and regulatory affairs, and legal associates.

The Omnichannel Content Management Specialist drives the copy-approval process, shares best practices across the BDB organization, and continuously provide feedback to identify areas for improvement. In addition, this role includes Showpad content creation and improvements, administrative tasks, general overlook and support.

Job Description

Main responsibilities will include:

• Manage the copy approval process using Veeva Vault PromoMats, from collateral creation to release.

• Collaborate closely with marketing, medical, legal, and regulatory teams to develop accurate, compliant, and consistent marketing materials.

• Incorporate stakeholder feedback into collateral using Adobe Suite or external agencies, while expanding the claims library.

• Serve as a regional expert on marketing assets and the Advertising and Promotional policy, driving awareness and process improvements.

• Maintain the copy-approval pipeline, providing regular updates and ensuring timely delivery of materials.

• Support AI-powered translation processes and country-specific approval workflows.

• Manage Showpad content creation, optimization, and audits, building trusted relationships across teams.

Qualifications & Requirements:

• Experience: Minimum of 3 years in content management or a similar role within a matrix organization.

• Education: Bachelor’s degree (Life Sciences preferred).

• Language: Fluent in English (additional European languages are a plus).

• Skills: Positive attitude, strong attention to detail, project management expertise, proficiency with Adobe InDesign and Content Management systems.

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why join us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

To learn more about BD visit: https://bd.com/careers

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Primary Work Location

POL Wroclaw - Legnicka

Additional Locations

ESP San Agustin del Guadalix, FRA Grenoble, GBR Winnersh - Eskdale Road, ITA Milano - Via Enrico Cialdini

Work Shift